You know, sometimes stepping into a new market feels like jumping into the unknown, but our recent trip to Tehran for the Iran Iran Electronic Components Exhibition turned out to be one of those rare moments where everything just clicked. From September 25 to 28, 2025, we at ZHEJIANG KANGERLE ELECTRONICS CO. LTD packed our bags and headed to this vibrant city, showcasing our latest innovations in electronic components. It wasn’t just about business—it was a real blend of tech exchange and cultural vibes that left us buzzing.
We’ve been in the game for over two decades, starting out in Wenzhou, China, back in the early ’90s. As a manufacturer specializing in things like micro switches, tact switches, and waterproof switches, we’ve built a solid rep in sectors from household appliances to automotive and beyond. But entering the Iranian market? That required some serious homework. Iran’s got this huge young population hungry for tech, yet they’ve got their own twists on cultural fit and regulations. So, we dove deep—studying local habits, preferences, and even tweaking our product intros with Persian and English labels. Heck, we even rolled out software versions tailored for their network setups. This “think global, act local” approach? It paid off big time, especially when it came to our Car Switches and New Energy Switches lines.
At the booth, we had our stars on display: latest tact switches, waterproof switches, and metal push-button switches that scream reliability. But let’s talk specifics—the crowd went nuts over our Car TACT Switches, perfect for everything from power windows to control panels in vehicles. Imagine chatting with a local engineer who spends a full hour geeking out on tech details, tossing out ideas that could make these even better for regional needs. Moments like that? They’re gold. Our New Energy Switches, designed for electric bikes and power tools, also drew a ton of interest, showing how Iran’s market is gearing up for greener tech.
The three-day event pulled in thousands of visitors, and we walked away with hundreds of solid leads from potential distributors. More than the numbers, though, it was the connections—the real, face-to-face understanding of what drives consumers here. Iran’s market is alive with energy, eager to sync up with global trends in auto parts and electronics.
This success isn’t just a win for us; it’s a doorway to the Middle East. If you’re in the market for top-notch Car Switches or exploring ODM/OEM options for custom solutions, check out what we’ve got cooking at KANGERLE. Swing by our site for more on our products, solutions, or even to chat about collaborations. Who knows? Your next big idea might just cross borders too.